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[29.12.2006] Arab firm says it plans MTV Arabiya with Viacom unit

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Arabian Television Network (ATN) said today it and MTVs parent company Viacom would launch MTV Arabiya in the second half of 2007. ATN said in a statement the new 24-hour satellite station would tap the youth market in the Middle East where about half of the population is under 25 years of age.

The new free-to-air channels programming will include both MTVs international shows and local programming, said ATN, a subsidiary of the newly launched Dubai-based Arabian Broadcasting Network. ATN said its partner in the project was MTV Networks International, a unit of Viacom Networks Europe Inc.

Source: http://www.rdi-board.com

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