CHANNELS SATELLITE IPTV FORUMS
ðóññêèé romana english 





[27.07.2006] MTV puts VH2 into ''Flux''

MTV Networks UK and Ireland is bringing the curtain down on its VH2 music channel and replacing it with a new user-generated, audience-scheduled proposition called MTV Flux.

The move reflects not only how the alternative music featured on VH2 has become move mainstream since the channel launched in 2003, but how MTV believes its viewers are changing too, demanding more control over what they watch.

The Viacom-owned company's plan for an audience-driven channel was revealed at the Edinburgh International Television Festival last August by Michiel Bakker, executive VP and MD of UK, Eire and Nordic.

Bakker said the project, then known as MyMTV, would take the place of existing channel MTV Hits, allowing viewers to vote on tracks and interact with one another via an integrated website, plus create animated versions of themselves that could also represent them on the TV screen.

The revamp of MTV Hits never happened, but the ideas behind MyMTV are now being carried through in the creation of MTV Flux, which will replace VH2 later this year, with the latter channel's content migrating to VH1 and MTV2.

'The launch of MTV Flux ushers in a new era in user-generated content and adds a whole new dimension to the concept of social networking,' said Angel Gambino, MTV Networks UK and Ireland VP of commercial strategy and digital media.

As well as being able to influence the playlist of MTV Flux, budding artists will be able to share their creations by uploading them to the Flux website in much the same as with MySpace. MTV was in the running to acquire that business, which has become the world's biggest social networking site, but was outbid by R. Murdoch's News Corp last year.MTV puts VH2 into ''Flux''
26.07.2006

MTV Networks UK and Ireland is bringing the curtain down on its VH2 music channel and replacing it with a new user-generated, audience-scheduled proposition called MTV Flux.

The move reflects not only how the alternative music featured on VH2 has become move mainstream since the channel launched in 2003, but how MTV believes its viewers are changing too, demanding more control over what they watch.

The Viacom-owned company's plan for an audience-driven channel was revealed at the Edinburgh International Television Festival last August by Michiel Bakker, executive VP and MD of UK, Eire and Nordic.

Bakker said the project, then known as MyMTV, would take the place of existing channel MTV Hits, allowing viewers to vote on tracks and interact with one another via an integrated website, plus create animated versions of themselves that could also represent them on the TV screen.

The revamp of MTV Hits never happened, but the ideas behind MyMTV are now being carried through in the creation of MTV Flux, which will replace VH2 later this year, with the latter channel's content migrating to VH1 and MTV2.

'The launch of MTV Flux ushers in a new era in user-generated content and adds a whole new dimension to the concept of social networking,' said Angel Gambino, MTV Networks UK and Ireland VP of commercial strategy and digital media.

As well as being able to influence the playlist of MTV Flux, budding artists will be able to share their creations by uploading them to the Flux website in much the same as with MySpace. MTV was in the running to acquire that business, which has become the world's biggest social networking site, but was outbid by R. Murdoch's News Corp last year.

Source: http://rdi-sat.com

Print
 

News:

Íå íàéäåí ìàòåðèàë ñîãëàñíî êðèòåðèþ!



ANALAGOUS NEWS...

[04.12.2009] EuroNews adds 4 new languages

[12.07.2009] UPC Direct goes One West

[07.07.2009] History Channel UK becomes AETN UK

[22.03.2009] NDS snatches Kudelski client

[06.08.2008] October launch for Fox on Premiere Film

[20.05.2008] Fox Channel on air in Germany

[12.04.2008] Eurosport HD secures Polish carriage

[29.02.2008] Eutelsat commissions new W3B satellite from Thales Alenia Space

[30.01.2008] Orange is to set up its own DTH platform.

[12.12.2007] EuroNews to broadcast in Arabic in 2008

[12.12.2007] Polish public television launches Belarus channel

[20.07.2007] German TV viewers can watch rest of Tour de France on commercial TV

[01.07.2007] EUTELSAT W3A SATELLITE SELECTED BY GATEWAY BROADCAST SERVICES FOR NEW AFRICAN PAY-TV PLATFORM

[30.04.2007] ASTRA 1L satellite ready for launch

[16.03.2007] Eutelsat declaration on transfer of broadcast clients to H8 satellite from H2
 
FRESH NEWS...

[24.02.2019] SES teams up with Kartina TV

[13.10.2017] ‘Young Sheldon’ Review: The Emotional Complexity of this ‘Big Bang Theory’ Prequel Will Stun Haters and Fans Alike

[09.01.2016] Gazprom-media launches new TNT4 federal TV channel

[07.06.2013] Showtime Puts An End to 'The Borgias' After Three Seasons

[17.01.2012] Magtisat - First DTH TV Platform In Georgia Starts Via ASTRA

[10.12.2011] GlobeCast expands satellite capacity in Russia and CIS Countries

[02.12.2011] EUTELSAT, ONE GROUP, ONE NAME, ONE FLEET

[10.11.2011] Eutelsat’s W3C Satellite In Full Commercial Service

[09.10.2011] SES Secures Further Contract With Channel 4 On ASTRA 1N

[09.10.2011] Istanbul FM TV Broadcasts On SES 31.5° Degrees East
Rambler's Top100 Rambler's Top100
: Home :: Articles :: Satellite :: Forums :: Channels :: Terrestrial :: IPTV :: News :: Contacts :