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[23.03.2006] UK: raport despre impactul televiziunii digitale

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Conform unui comunicat al OFCOM (sa-i zicem CNA englezesc) , UK are cea mai inalta rata de penetrare - din lume - a televiziunii digitale in randul populatiei . La 31.12.2005 , in UK , televiziunea digitala era urmarita de aproape 70% din detinatorii de televizoare , asta in conditiile in care in nici-o alta tara europeana , televiziunea digitala un depasea 50% din piata.
Televiunea digitala prin satelit este in prezent cea mai raspandita in UK.Pentru prima data , numarul abonatilor la televiziunea digitala a depasit numarul abonatilor , care inca mai urmaresc transmisii terestre analogice.
Raportat la intreg anul 2005 , peste 2.5 milioane de posesori de televizoare ,au facut pasul spre televiziune digitala , rezultand la 31.12.2005 , un numar total de 17.5 milioane de posesori de televizoare care beneficiau de servicii tv digitale.
Concluzii:
1.TELEVIZIUNE DIGITALA PRIN SATELIT:
- la sfarsitul lui 2005 , principalul operator care oferea servicii tv este BSkyB-ul , mai mult decat orice alt operator de servicii tv(digital,analogic,cablu,ADSL etc);
- BSkyB ,a adunat numai in trimestrul IV 2005 , 194.000 de noi abonati, ridicand cifra totala a abonatilor la 7.666.000;
2.TELEVIZIUNE DIGITALA TERESTRA (FREEVIEW):
- peste 10.5 milioane receptoare Freeview au fost vandute pana la sfarsitul lui 2005 , avand un pret mediu de 41 lire sterline;
- doar in trimestrul IV 2005 , au fost vandute mai mult de 1.9 milioane receptoare Freeview si alte receptoare digitale , cu aproape 500.000 mai mult decat aceiasi perioada din 2004;
- programele Freeview au fost urmarite de 7 familii din 10 care beneficiaza de televiziune tv digitala in anul 2005 .
3.TELEVIZIUNE DIGITALA PRIN CABLU
- numarul abonatilor catv a crescut usor in 2005 , ajungand in jurul cifrei de 3.3 milioane.Abonatii la catv digital au crescut cu peste 71.000 , in schimb cifra celor care au ramas la catv analogic a scazut cu 58.000 in cursul aceleasi perioade;
- catv digital numara la sfarsitul lui 2005 , 2.72 milioane abonati;
- catv deserveste 13.2% din familii , iar serviciile ADSL , IPTV deservesc
0.2% din familiile britanice.

Source: http://www.rdi-sat.com

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